STHS unveils its 70th anniversary logo

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Monday, January 15, 2024

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STHS unveils its 70th anniversary logo

STHS Communication Department, CommDept@stph.org

(STHS image)

Let’s party, y’all.

Twelve months from now, on Dec. 1, St. Tammany Health System will mark the 70th anniversary of its flagship St. Tammany Parish Hospital. 

When it arrives, you can expect much pomp, circumstance – and birthday cake.

But an anniversary this big deserves more than a one-day party. That’s why we’ve kicked things off early, counting down to the big day with a year’s worth of celebrations.

That includes the development of a new 70th anniversary logo that locals can expect to see in the health system’s advertising and marketing throughout the next year.

“We really wanted a logo that felt celebratory, something that has the energy of a celebration,” Senior Marketing Specialist Tim San Fillippo said. “It needed to feel like confetti but without confetti.”

Its foundation is the health system’s current logo, designed in 2019 to coincide with the rebranding of the health system, San Fillippo said. But above it is a large number 70 placed against a geometrical pattern in hues of the hospital’s signature burgundy berry color and reflecting the prevalent style at the time of the hospital’s mid-century founding.

Beneath it are the words “Our Hospital, since 1954,” a reference to words spoken by inaugural Board Chairman Oliver Hebert at the hospital’s 1954 dedication. “We must no longer call it ‘the’ hospital,” Hebert said then. “From now on, it is our hospital.”

“It might not look like it at first glance,” San Fillippo said, “but that little logo accomplishes a lot. Just like St. Tammany Health System has in the past seven decades.”  

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