How LDH's ‘Pink Letter Campaign’ could save your Medicaid

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Monday, June 13, 2022

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How LDH's ‘Pink Letter Campaign’ could save your Medicaid

STHS Communication Department, commdept@stph.org

(Stock photo)

Think pink.

That’s the advice the Louisiana Department of Health is giving to Medicaid members to help them avoid losing their coverage now that certain requirements suspended during the height of the COVID-19 pandemic are now being reinstated.

To help inform Louisiana residents of the changes – and, more importantly, to ensure they don’t lose coverage – LDH has launched a “Pink Letter Campaign,” a one-time, direct-to-member initiative that includes a pink-colored mailer sent to every Medicaid household.

These letters, sent out in May, will have a return address and corresponding contact information for either Louisiana Medicaid/the Louisiana Department of Health or one of the five health plans that serves the Medicaid population: Aetna Better Health, Amerihealth Caritas, Healthy Blue, Louisiana Healthcare Connections or UnitedHealthcare.

If you’ve received a letter, this means Louisiana Medicaid has your correct contact information. Follow the instructions in the letter and respond immediately. (If you choose to get Medicaid notices electronically, watch your email for a notification to check your online account.)

If you haven’t received a letter, you may miss important letters from Louisiana Medicaid and risk losing your health care coverage. To make sure that doesn’t happen, you should update your contact information through the self-service portal at MyMedicaid.la.gov, by emailing MyMedicaid@LA.gov or by calling 1 (888) 342-6207 between the hours of 8 a.m. and 4:30 p.m.

You can also send address updates to your health plan by calling the number on the back of your insurance card or at the following numbers.

  • Aetna Better Health: 1-855-242-0802
  • Amerihealth Caritas: 1-888-756-0004
  • Healthy Blue: 1-844-521-6941
  • Louisiana Healthcare Connections: 1-866-595-8133
  • UnitedHealthcare: 1-866-675-1607

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